They said it couldn't be done.
Our scientists found a way.

A battery made with recycled batteries that maintains high battery runtime? An impossibility for decades is now reality - thanks to Energizer® scientists, breakthrough technology and exclusive partnerships. Introducing Energizer® EcoAdvanced, the world's first AA battery made with 4% recycled batteries and our longest-lasting alkaline. Click here for the press release Click here to view in French.


The Energizer® EcoAdvanced Story


Everybody loves a winner.

Recognition from customers is certainly the highest praise of all. Recently, 40,000 consumers voted for their favorite product in a special USA Sustainability Category. The winner? Energizer® EcoAdvanced®, for its innovative use of recycled material. The people have spoken…and their message is a powerful one.


Winner USA Sustainability Category.
Survey of 40,000 people by TNS.

 

Another world’s first from Energizer®

Energizer® EcoAdvanced AA and AAA batteries are our highest performing, most responsible alkaline batteries (vs. our other alkaline batteries which contain no recycled batteries). Now enjoy performance for your most critical devices, while creating less impact on the planet. Energizer® EcoAdvanced creates less impact on the planet by requiring less mining of virgin material and reducing the amount of batteries consumers need to power their devices resulting in less waste.

Energizer® EcoAdvanced is our longest-lasting alkaline battery and the world’s first AA battery made with recycled batteries. Today, it contains 4% by total weight (which is up to 10% of a key active ingredient) – it’s another step on our journey to bring performance and responsibility to the world. That’s Positivenergy

 

Energizer® EcoAdvanced Technology

Energizer®'s award-winning scientists created Energizer® EcoAdvanced using exclusive partnerships and breakthrough technology.

Technology that refines and transforms recycled battery material to create a high-performance active ingredient.

An active ingredient used in conjunction with energy rings, resulting in a long-lasting battery that has less impact on the planet by requiring less mining of virgin material and reducing the amount of batteries consumers need to power their devices resulting in less waste. Energizer® EcoAdvanced holds up to 12 years in storage.

 

It’s another in a long line of world firsts from Energizer®.

Energizer® EcoAdvanced Responsibility

Energizer® EcoAdvanced is commited to bringing performance and responsibility to the world.

Energizer® EcoAdvanced is the world’s only household battery made with recycled batteries. Energizer® EcoAdvanced has achieved UL (Underwriters Laboratories) Environment Claim Validation for being made with 4% recycled batteries on AA (3.8% on AAA). By using Energizer® EcoAdvanced our longest-lasting alkaline battery, the world can use fewer batteries and create less waste.

 

Energizer® Vision

With science as our guide,   Energizer® is leading the journey to a future where battery recycling has a positive impact on the environment and will be more broadly available.

Innovations such as Energizer® EcoAdvanced batteries have created a use – and a value – for recycled battery materials (which until today had little use or economic value).

By 2025, our vision for Energizer® EcoAdvanced is to increase the amount of recycled battery material ten-fold to 40%.

 

Energizer® Leading and Shaping Battery Recycling

We’ve been leading and shaping the collection and recycling of batteries for years. As founding members of Battery Section, Electrical Council of Electro-Federation Canada, we’re leading and shaping an industry solution to collect and recycle primary batteries in an environmentally positive way.

Recycling technologies have advanced to recover a higher quantity and quality of the battery materials through proper processing – this offsets the environmental impact of collecting, shipping, sorting and processing.

We are working with partners like Redux Recycling in Europe and Retriev Technologies in North America to improve and expand processing capacity, which is the bottleneck today – not battery collection – to achieving our Energizer® EcoAdvanced vision of increasing the amount of recycled battery material ten-fold to 40%.

We are creating a use and value for recycled battery materials with the invention of Energizer® EcoAdvanced.

 

Join Our Journey

Check out local options for recyling batteries in your area at Call2Recycle.

Use longer-lasting batteries, which means using fewer batteries and creating less waste.


Innovation that continues to create positivenergy

Energizer® is on a journey to bring positive performance and responsibility to the world.

In fact, we innovate in all aspects of our business – battery disposal is no exception.

A quest for less waste.

We started over 25 years ago by removing heavy metals such as mercury and cadmium from our batteries – a good start, but we’ve always believed in creating less waste.

Innovations such as Energizer® EcoAdvanced batteries have created a use – and a value – for recycled battery materials.

Today, you can join our journey by using longer-lasting batteries, which means using fewer batteries and creating less waste.

A concern for the environment.

With science as our guide, Energizer® is leading the journey to the future where recycling has a positive impact on the environment and will be more broadly available.

Recycling technologies have advanced to recover a higher quantity and quality of the battery materials through proper processing – this offsets the environmental impact of collecting, shipping, sorting and processing.

We’re working with partners like Redux Recycling in Europe and Retriev Technologies in North America to improve and expand processing capacity, which is the bottleneck today – not battery collection.

An opportunity to join our journey.

Learn more about how you can join the journey – selecting the best battery for your device is a great place to start.

Check out local options for battery recycling by visiting Call2Recycle.

Intimately involved in the battery collection and recycling programs that exist today or soon will across Canada, Energizer® is working closely with Battery Section, Electrical Council of Electro-Federation Canada, Call2Recycle of Canada and Provincial authorities to develop or improve battery collection and recycling programs.