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ENERGIZER CELEBRATES 2009 NHL® ENTRY DRAFT BY HOSTING A PHOTO GALLERY RETROSPECTIVE

16/09/2009

June 23, 2009 (Montreal, Quebec)  - To celebrate the 2009 NHL Entry Draft, Energizer, together with the NHL & NHLPA, today announced that it will be displaying a collection of framed and autographed prints that are truly authentic and one-of-a-kind.

This original memorabilia will be made available to Canadians attending the event, and online to those across the country, through the official NHL AuctionsTM website.

This limited edition collection of former first overall draft picks has been made available for auction, through the generous donation by Energizer Canada - The official battery of the NHL and the NHLPA.

A portion of the proceeds* from the sale of these items will benefit Hockey Fights CancerTM.  Bidding and payment will be managed exclusively by NHL Auctions. Canadians will have the opportunity to bid on these items beginning June 23 on-line through NHL Auctions website at http://auction.nhl.com.

Officially billed as “NHL 1st Selections of Draft: A Retrospective” this gallery will be on display  on the concourse of the Bell Centre in Montreal, the home the 2009 NHL Entry Draft, throughout the event on Friday, June 26 and Saturday June 27. The on-site collection will feature up to 18 original prints, including hockey legends that were First-Overall Selections from the past four decades.

“Energizer recognizes the power and importance of Digital Photography and related high-tech devices to our Lithium franchise, and felt that hosting a photo gallery would be really strong attraction within the 2009 NHL Entry Draft” remarked Louise Della Fortuna, Brand Manager at Energizer Canada Inc.

“This helps complete the fan experience, and showcases the incredible talent that has been produced by the NHL Entry Draft over the years, all for a good cause,” added Laurel Walzak NHL’s Director of business development. 

“This is a very special collection of prints of some of the great NHL players who have been drafted first overall over the years,” said Kevin Lovitt, NHLPA Director of Corporate Sponsorships. “The future looks bright with many talented young players to be selected in this year’s draft.”

* 2.5% of the proceeds will be withheld for administrative costs

About Energizer®
Energizer® is one of the world's largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer®, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including, the Energizer® MAX® premium alkaline brand; Energizer® Ultimate Lithium performance batteries and Energizer® Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers; and miniatures brand batteries.

About the NHLPA
The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. The players’ program has donated full sets of hockey equipment to more than 13,000 economically disadvantaged children in 17 countries and assisted with upgrades and the building of hundreds of arenas world-wide. To date, Goals & Dreams has donated more than $17-million to grassroots hockey programs around the world making it the largest program of its kind. For more information on the NHLPA, please visit nhlpa.com.

About the NHL
The National Hockey League®, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America.  Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Radio and XM Canada).  Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

NHL, the NHL Shield and National Hockey League are registered trademarks and the NHL Entry Draft logo, Hockey Fights Cancer name and logo, NHL Network and NHL Radio are trademarks of the National Hockey League.  All Rights Reserved.
NHLPA is a registered trademark of the National Hockey League Players’ Association.  All Rights Reserved.

Contacts:
Michael DiLorenzo, National Hockey League
 212-789-2657 
MDiLorenzo@NHL.com

Jonathan Weatherdon, National Hockey League Players’ Association
 416-313-2316 
jweatherdon@nhlpa.com

Kent Hatton, Energizer Canada Inc.
 905-286-6102 
kent.hatton@energizer.com






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